Color Psychology

Infoplease page about Color Psychology

It's important to note that colors are differently associated with different cultures. For example, here's this culture comparison about color in China and the United States:

Group-Mail Colors in Culture Article

There are strange and surprising differences - for example, while white in western culture is associated with weddings and purity, in China it is assigned to funerals and mourning. Do not assume that EVERYONE who views your website will be affected the same by color and color associations.

Color

Jason Beird wrote that the color green is usually associated with nature. This environmental website follows that example. The site is also easy to navigate.

http://www.greenenvironmental.com/